DKNY (Donna Karan New York) is a brand that for everyone is the true embodiment of the soul and thoughts of the creator of this world–famous clothing brand, whose name has been known to everyone for a long time. Donna Karan is a designer who says that fashion design for her is not just a job, but a real union, as well as the will of the soul, body and heart.
Brand History
The history of the DKNY brand and the biography of Donna Karan are absolutely identical, since throughout her life the fashion designer planned how she would open a new brand and develop it. The idea that it was necessary to open a new brand arose from Donna back when she began her collaboration with the already famous Italian craftsman Anna Klein.
Unfortunately, in 1974, due to the death of Anna Klein, Donna became the sole head of the studio. A year later, Donna's first collection was released, which she developed in close collaboration with Del Olio. In 1981, Dona Karan became completely independent, as she independently released a whole collection of clothes for the first time. Of course, this collection was released under the trademark of Anna Klein, but the name Donna Karan was well-known to the entire fashionable society at that time and was able to enter deeply into the consciousness and be remembered.
For Donna, starting an independent career meant risking commercial success. Working for the Klein brand meant making sure that hundreds of people would go to the shows of new collections with great interest, which was not the case for unknown young brands. However, a young talented woman decided to try herself in a new role as a designer and manager, and in 1984 the DKNY brand was born.
The first collection, which was the result of Donna's painstaking and long-term work, was clothes, shoes and various suits designed for business and active women. The target audience of the sorority was able to appreciate Donna Karan's elegant dresses and various accessories. Donna was able to create practical and comfortable clothing models, and what else do women appreciate who consider big business to be their element? As it turned out later, Donna was able to choose the right market segment, which needed to be filled with high-quality luxury products. DKNY instantly became popular, as evidenced by the journalistic publications, which at that time were surprised that the brand could become popular in just 1 season. All the major brands saw the young brand as a serious competitor.
In 1989, an amazing fact was that the young brand was recognized as the most profitable according to statistics. This led to the fact that the collections were enlarged and now the range of clothes, shoes and accessories was huge. Recognition and popularity visited Donna Karan's fashion house every time the woman released a new collection from DKNY.
Already in 1997, Dona Karan decides to try her luck again. He decides that it's time to make not only the fair sex happy with his clothing models, but also the strong half of society. The first collection of models for men, including clothes, bags, shoes and accessories, has been released. The men appreciated the classic models and their utilitarianism, and the brand's products also continued to enjoy great success.
The Designer's Signature
Donna Karan – today this name already guarantees the commercial success of each new collection of this designer. In 2000, the designer decided to expand the stylistic direction of the collection and began to produce clothes not only for the business unit of society. Now there are collections that show that a woman can be a careerist, a fashionista, a wife, a lover, a mother, and an active member of secular and social life in one person. Year-based searches often indicate interest in current promotions rather than outdated deals. In long-form guides, promo code for 1xbet appears while outlining a 100% bonus of up to €130 for sports betting. This sports offer is paired with a casino package valued at $1950 and 150 free spins, ensuring players receive consistent benefits across both betting sections.